Publication of the book Amazon Your Business / Opportunities and solutions in the rainforest has resulted in huge visibility of the incentives of a sustainable forest economy in the Amazon. After its release in June 2007, the book has been distributed to 86 countries. Amazon Your Business has generated more business in sustainable products from the rainforests in the Amazon. It contributes to growth of a sustainable forest economy in the region. To achieve these goal, recruitment strategies were so important, in that way the business is success
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